The problem: Department pages were a critical business tool, but burying key content across multiple tabs was creating navigation friction, click rage, and drop-offs.
My role: Led product investigation and design end-to-end stakeholder workshops, behavioural analytics, wireframes, and production assets. Worked closely with the Product Owner and Business Analyst.
The outcome: Reduced steps to access key information from multiple clicks to two. Auction click-through rates up 5%. Bounce rate down 8%.
Client
Christies
Role
LEAD product designer
Year
2025
Collaborating closely with the Product Owner and Business Analyst, the discovery phase included stakeholder workshops to identify knowledge gaps and gain a comprehensive understanding of the challenges from a business perspective.
A deep dive into the existing department page revealed that key content was either buried within multiple tabs—creating navigation friction—or unnecessarily repeated.
Behavioral analytics further validated these findings, showing that users struggled to quickly access essential information, leading to frustration, click rage, and drop-offs.
After identifying key pain points and opportunities for improvement, I conducted competitor benchmarking and analyzed Adobe data to inform the initial wireframes and page hierarchy.
These were reviewed with the core stakeholder group during weekly meetings. Within eight weeks, we progressed from mid-fidelity designs to production-ready assets.
